Four days in Salvador de Bahia to present the Natuzzi Italia and Natuzzi Editions collections and to share the latest commercial, marketing and communication initiatives
The 10th South American Congress of the Natuzzi Group took place in Salvador de Bahia - Brasil, from 28 to 31 August, an occasion to introduce the new models launched during the Milan Furniture Fair to South American partners, potential customers, architects and journalists.
The latest collection was displayed in the 3.000 sq.m. permanent showroom set up inside the Salvador de Bahia plant. The novelties of the Natuzzi Italia product line are represented by Melpot sofa (designed by Mauro Lipparini), and Kendo system (Manzoni & Tappinassi), as well as Phantom table and Clio and Frida chairs. With regard to the Natuzzi Editions product line, particular emphasis were given to Noè, Oscar and Patrizio sofas.
For this strategic event, Natuzzi counted on the presence of the Founder and CEO of the Group, Pasquale Natuzzi, who talked about the new collection and underlined the importance of the Latin American market in the Group's development strategies.
Indeed, the Natuzzi Group is betting on a careful strategic repositioning of investments in Brazil, which aims to absorb specific portions of the furniture market, and the expansion of the Natuzzi Italia retail network, with the inauguration of 3 stores in Curitiba, Brasilia, Medellin in 2017. There are currently 5 Natuzzi Italia and 28 Natuzzi Editions stores in the South American market.