Fabio Novembre transforms the Natuzzi Italia flagship store with a new set-up focused on the dialogue between the Natuzzi's iconic Re-vive armchair and the Intro installation
Natuzzi Italia is back in Miami for the Miami Design Week with a custom-made project from architect and designer Fabio Novembre. Novembre transforms the Design District flagship store with a new set-up focused on the dialogue between the Natuzzi's iconic Re-vive armchair and the Intro installation, designed by Novembre himself and realized by Natuzzi on the occasion of the XXI Triennale di Milano for the exhibition Rooms.Novel Living Concepts.
The work, which will be displayed at the Natuzzi Store from December 1st to 7th, is an egg-shaped alcove that literally swallows the visitor to then return him or her to the world, reborn and more conscious: it is an ideal uterus where the visitor is introduced by the voice of actor Willem Defoe reading passages from Fabio Novembre's The Design Explained to My Mother and Federico Fellini's movie 8 ½ .
The installation occupies the store's entrance, welcoming visitors with its unusual form and imposing presence. In front of the structure is a series of Re-vives, the brand's iconic recliner covered in leather with a palette of graded colours from red to black, which represent the focus of the dialogue between Natuzzi's products and the installation by Novembre.