Natuzzi Italia participates in one of the most important and famous charity event in Italy
Natuzzi Italia fully embraces the sentence “AIDS is fashionable”, the slogan created by Convivio to draw attention to HIV, taking part in the 13th edition of Convivio, the most important charity event established in Italy for ANLAIDS from the 8th to the 12th of June.
During the 5 days of solidarity purchasing, Convivio becomes a gigantic store with monobrand stands and common areas. The biggest news is the lates introduction of the brand-new “design department”, an area dedicated to contemporary furniture. It is for this occasion that Natuzzi has created a “Natuzzi for Convivio” limited edition of the Aura armchair, the one-of-a-kind wing chair in the Natuzzi collection. The proceeds from the sale will be entirely donated to ANLAIDS to support the fight against AIDS.
Natuzzi's commitment to fight HIV begins even earlier, on June 7, with the traditional opening dinner. The setting, entirely conceived by Natuzzi Style Centre, blends harmoniously two worlds: music, the main theme of the night, and Apulia, inspiring muse and house of the brand over the last 57 years. The fil rouge that combines both worlds is pizzica, the folk dance symbol of Apulia.